Send out NPS surveys when users are most likely to respond – with time-triggered and action-triggered NPS.
NPS is an effective leading indicator of churn, retention, and account expansion. It is therefore critical to make sure that you’re getting accurate responses to NPS surveys.
Our research shows that users are most likely to give representative answers when asked a question in-context. That’s why we recommend targeting NPS based on a combination of both user action and frequency.
Go beyond the quantitative. Send out polls with open-ended questions, multiple choice and more – with custom Surveys.
Qualitative questions are a great way to understand how your users think and what matters to them. But poorly constructed survey questions can create unwanted bias.
To get quality responses, be strategic about wording. Our research shows that using words like “how”, “what”, and “describe” promotes open-ended, quality responses.
Once you’ve collected data, it’s time to make sense of it. Use Survey Analytics to gather insights and take action.
Once you’ve done the work to formulate the right questions, it’s time to gather insights from your data.
Begin by reading through a few responses, then map out general categories they fall into. This will help you build a mental model of response trends you can take action on.
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