Collect in-app Feedback & NPS

Increase survey response rates and gather insights at the right moment – without relying on email.

step 1

Configure NPS triggers

Send out NPS surveys when users are most likely to respond – with time-triggered and action-triggered NPS.

SimpoCare Insight: NPS accuracy

Sending NPS at the right moment

NPS is an effective leading indicator of churn, retention, and account expansion. It is therefore critical to make sure that you’re getting accurate responses to NPS surveys.

Our research shows that users are most likely to give representative answers when asked a question in-context. That’s why we recommend targeting NPS based on a combination of both user action and frequency.

step 2

Send out qualitative surveys

Go beyond the quantitative. Send out polls with open-ended questions, multiple choice and more – with custom Surveys.

SimpoCare Insight: Quality responses

Asking well-constructed questions

Qualitative questions are a great way to understand how your users think and what matters to them. But poorly constructed survey questions can create unwanted bias.

To get quality responses, be strategic about wording. Our research shows that using words like “how”, “what”, and “describe” promotes open-ended, quality responses.

step 3

Analyze feedback

Once you’ve collected data, it’s time to make sense of it. Use Survey Analytics to gather insights and take action.

SimpoCare Insight: Learn from data

Turning responses into insights

Once you’ve done the work to formulate the right questions, it’s time to gather insights from your data.

Begin by reading through a few responses, then map out general categories they fall into. This will help you build a mental model of response trends you can take action on.

Our track record

Why you’ll love Simpo

Simpo is a game-changer. We use it to make onboarding fast, get higher adoption, and collect feedback without users ever leaving the app.
Tom Ronen, VP @
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Before Simpo, users would come in, look around, and get confused. Now we can give them the guidance they need right in the app.
Jeff Gove, VP @ Neat
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What used to take us 3.5 hours to code and deploy each time now takes us a few minutes with Simpo. It changed the way we build and promote new features.
Product @ Walmart
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I love Simpo: the product, the people, and the company, and the way the product and people combine effectively to support customers.
Rory Macneil, CEO and Co-Founder
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