We’re on a mission to
help your product grow

That means giving you the tools to help your users learn, engage with, and adopt your product.

The Product Engagement Platform

Our Principles

It Should Be Easy To Understand Your Users

Users of different background get lost even in the best-designed products.

You should be able to easily gather information and understand what your customers need.

It Should Be Easy To Build & Iterate on Product Experiences

The product learning cycle should not depend on the development cycle.

We aim to provide the best tools to build, measure, and adapt your product.

It Should Be Easy To Gather Qualitative Product Feedback

All of the product analytics and automation in the world cannot replace what your customers are not telling you.

It should be easy for you to gather qualitative product feedback.

Our Culture

Work should be fun. We’re here to build useful things, learn and grow, and make both our employees and our customers happy.

Looking for an amazing place to work at?

Leadership Team


Yuval Karmi

Chief Executive Officer

Yuval has been coding professionally since 12. He’s lived around the world and managed a global internet business before founding Simpo with Yohanan.


Yohanan Hruschev

Chief Operating Officer

Yohanan comes from a product background. He’s started and sold two businesses before meeting Yuval and teaming up to found Simpo.